biography

Joaquín Trías (1981, Madrid. España) instinctively discovered his interest for unique beauty and his passion for fashion early on in his life.Autodidact and intuitive, a sentence marked the beginning of his career: “Balenciaga was a great Spanish genius of universal fashion. Hisheir is yet to arrive”. His experience as a professional tennis player in the USA and his degree in business gave him qualities such as effort,competence, precision and extreme discipline. On Sept. 17, 2010, he presents his first collection Spring/Summer 2010.

It is 21st century prêt-à-porter with touches of couture. A pure and impeccable style in search of the simplest and most elegant perfection.Innovative combinations of architectural forms and defined lines. TRIAS claims the return of the authentic fashion, concept which was inheritedfrom his grandmothers Countesses of Quiroga, Cristina Sartorius, and Cristobal Balenciaga’s model and muse Frida Trias.

TRIAS strongly and distinctively puts the woman at centre stage. Universal, intelligent, intuitive, pragmatic and with the mentality of an engineer,TRIAS design is about a strong and independent woman who is discreet at all times. She respects her natural elegance, highlighting herattitude and exuding an innate presence.